Baidu search engine has a market share of over 80% in China. Can you afford NOT to take advantage of it?
Founded in 2000 by search scientist and entrepreneur Robin Li, Baidu is China's largest search engine with over 500 million search queries per day. While Baidu can be initially described as a Google clone, it has since changed and evolved into a product distinctively its own. Now, it and its by-product have capabilities that exceeds Google itself such as Chinese language adaptation and recognition. It also has its own suite of products similar to wikipedia, Quora and even a missing person search website! Apart from that, Baidu has its own algorithms for Search Engine Reports Page placement quite different to Google. Although many of its search algorithms are still a step or two behind Google such as still utilising meta keywords as a search engine optimization metric (a dated Google rankings metric) Its emphasis on Chinese character search and recognition is much more pronounced.
Baidu PPC
Even with a good understanding of search engine marketing, Baidu PPC (Pay Per Click or paid search advertising) can be a difficult campaign to undertake, coupled that with language, cultural and social barriers and you can end up wasting money very quickly.
Lychee Creative have extensive knowledge and experience in Baidu PPC. We offer a total end-to-end solution from researching demographics and keywords to planning and creating your ads to finally optimization. We understand the best ads are tested and tweaked for maximum impact so we offer A/B testing for all our clients based on best practises to get the most out of your advertising dollar.
Baidu SEO
Baidu SEO lets your website rank well organically. As with Google SEO, key factors such as On-page SEO, Content, Links (inbound and outbound) and Social Integration are still very important. However, to even begin to rank well, you need a great Chinese website design and localisation.
The Lychee Creative Advantage:
- Complete transparency to progress and biweekly or monthly meeting to discuss strategy and progress
- Well researched and optimized landing pages
- A/B testing to get the best conversion rates
Below are the services we offer for Baidu PPC and SEO
- Baidu SEO audit and optimization
- Baidu Keyword Research and Competitive Analysis
- Content Marketing and Optimization
- Link Building to Chinese websites
- General Baidu SEO and Baidu PPC Consultation
- Baidu Integrated Marketing - Baidu have many products besides a search engine. We leverage its existing product suites to gain you maximum exposure.
