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How Tos
September 8, 2018
In China, the male grooming and personal care products market is booming. In the era of ‘xiao xian rou’ (小鲜肉) which directly translates to ‘little fresh […]
December 10, 2017
What’s the secret to entering and marketing to the Chinese consumer market for the first time? It’s not an easy questions to answer. But you probably know […]
October 5, 2017
It’s no secret that QR or Quick Response codes are ingrained in the daily lives of Chinese people. While QR code activity lies dormant in the […]
September 27, 2017
Chinese tourists spend big. It is estimated they spent $9 billion last year in Australia alone. However, many Aussie retailers may be missing on on this […]
August 17, 2017
Blackmores is an Australian based natural healthcare and services company with history dating back to the 1930s. In 2010, Blackmores focused on the Chinese market for […]
August 17, 2017
Launched in 1995, eBay is one of the biggest success stories of the dot-com bubble. Its business model was one of its kind at the time. […]
August 17, 2017
The NBA is the most watched basketball leagues club in the world. In the early 80’s they set their sights for China, home to a population […]
July 10, 2017
With its natural beauty and laid back lifestyle, Australia has been and still is a top destination among holidaymakers. While New Zealand holds the number one […]
July 10, 2017
Having a translated Chinese brand for recognition A vast majority of Chinese people doesn’t understand English and how to pronounce words written in English so in […]
July 10, 2017
A big part of succeeding in China is having your brand recognised online. With over 1.1 billion active mobile phone users, China is at the forefront […]
December 10, 2017
What’s the secret to entering and marketing to the Chinese consumer market for the first time? It’s not an easy questions to answer. But you probably know […]