September 8, 2018
In China, the male grooming and personal care products market is booming. In the era of ‘xiao xian rou’ (小鲜肉) which directly translates to ‘little fresh […]
December 10, 2017
What’s the secret to entering and marketing to the Chinese consumer market for the first time? It’s not an easy questions to answer. But you probably know […]
October 5, 2017
It’s no secret that QR or Quick Response codes are ingrained in the daily lives of Chinese people. While QR code activity lies dormant in the […]
September 27, 2017
Chinese tourists spend big. It is estimated they spent $9 billion last year in Australia alone. However, many Aussie retailers may be missing on on this […]
August 17, 2017
Blackmores is an Australian based natural healthcare and services company with history dating back to the 1930s. In 2010, Blackmores focused on the Chinese market for […]
August 17, 2017
Launched in 1995, eBay is one of the biggest success stories of the dot-com bubble. Its business model was one of its kind at the time. […]
August 17, 2017
The NBA is the most watched basketball leagues club in the world. In the early 80’s they set their sights for China, home to a population […]
July 10, 2017
With its natural beauty and laid back lifestyle, Australia has been and still is a top destination among holidaymakers. While New Zealand holds the number one […]
July 10, 2017
Table of Contents1 Having a translated Chinese brand for recognition2 Retailers Missing Out on Boom3 Signs4 UnionPay5 Menus & Pamphlets6 QR (Quick Response) code7 Avoid Taboos […]
July 10, 2017
A big part of succeeding in China is having your brand recognised online. With over 1.1 billion active mobile phone users, China is at the forefront […]